Aria, 2024, Video.

The tools, techniques, and conventions common in hair product advertisements are the subject of Aria. Two performers collaborate in a series of specific, repetitive actions to draw attention to Aria’s (name of wig) material qualities. Using wind, movement, and gesture, the thick, wavy hair is directed to catch the light and display its shine. 

Alluding to special effects that are removed in post production, props, costume, and surroundings are chroma key green; the auburn wig stands out against its monochromatic surroundings. Although synthetic, Aria appears to have ‘natural’ roots as if the wearer’s dyed hair is growing out.